Why Email Is Still ALIVE & Thriving
Why Email Is Still ALIVE & Thriving
Regardless of the size of your budget, marketing is an essential expense when it comes to growing and promoting your business.
Gone are the days where news takes time to travel to consumers and it seems like new businesses and ideas are popping up every minute.
With us having all kinds of news and information right at our fingertips, it is crucial to stay relevant! In order to keep up with the fast-growing pace of the business world, there has been a huge shift from offline approach to digital marketing.
The question is how do we decide which marketing strategies to use when choosing how we get our information out to leads and customers?
As a business owner, the goal is to get your information out as quick as possible and to as many people as possible. You want to create an organic channel directly to customers.
Raise your hand if you check your inbox multiple times a day…
We live in a world where we check our phones constantly. Having your email literally right in your hand at all times makes email marketing a simple, yet powerful tool! Email marketing lets us keep in constant contact with a wide audience of established and potential customers at any time of the day.
Not only is email marketing one of the easiest and most effective ways to market your business, it is also evolving. We have gone from simple email newsletter blasts to actually being able to target users based on their needs. I know what you’re thinking. How in the world do you send certain email campaigns to specific people without emailing them individually?
Email Automation!! THIS IS HUGE!
Software tools like Mailchimp and Hubspot allow your marketing team to create personal conversations with customers on a regular basis.
Today inboxes get bombarded with mass marketing messages which can be overwhelming to say the least! Let’s be real, these tend to end up in your “junk mail” the majority of the time. People open and respond to messages that are personal or relevant. Email automation allows you to send email blasts based on the users buying patterns and preferences as well as link those emails directly to your business site. Talk about a win-win!
Just a few of the many uses for Email Marketing include:
Promoting content and events
Generating leads
Building relationships
Product recommendation
Rewarding loyal customers
Welcoming new customers
Email isn’t dead! The marketing world is constantly evolving, with digital being a huge asset. Email specifically is fast, easy, constant, cost effective, and time saving! Stay in the now, stay relevant, and stay connected then watch your business BOOM!
Interested in improving your email strategy? Let us help you! Set up an in-person today with one of our email marketing experts!